What is Viral Marketing ?

Explore the Strategy of Viral Marketing Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed.

In 1999, Daniel Myrick and Eduardo Sanchez began drumming up buzz for their now-legendary movie, The Blair Witch Project, using innovative techniques made possible by the relatively new culture of the Internet. The film is an early example of the “found footage” style that is made to look like amateur video shot by real people. Myrick and Sanchez, along with Artisan Entertainment, capitalized on the realistic look of Blair Witch to build a campaign around it that suggested the footage actually was real.

Source: (marketing-schools.org)


Know more about Viral Marketing :

  • What is Viral Marketing? Advantages and Examples (cyberclick.net) - Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content.
  • What is viral marketing (and does it actually work in 2020)? (sproutsocial.com) - Trying to figure out what "going viral" means these days? This post breaks down everything you need to know about viral marketing.
  • Viral marketing - Wikipedia (en.wikipedia.org) -
  • Viral Marketing Defdinition (investopedia.com) - Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.
  • Viral Marketing (marketing-schools.org) -
  • What is viral marketing? (seths.blog) - Seth Godin's Blog on marketing, tribes and respect
  • What is Viral Marketing Definition, Example, and its Advantages (invitereferrals.com) - Viral marketing is one of the best marketing techniques which end up by providing you a hell lot of customer for your website in a record time learn how.
  • What is Viral Marketing? Definition of Viral Marketing, Viral Marketing Meaning - The Economic Times (economictimes.indiatimes.com) - Viral Marketing definition - What is meant by the term Viral Marketing ? meaning of IPO, Definition of Viral Marketing on The Economic Times.
  • What Is Viral Marketing: How to Become an Overnight Success in 2019 (oberlo.com) - Viral marketing can ensure the overnight success of your marketing campaign if you know how to do it right. Find out what viral marketing is, how to do it and why companies do it in our article
  • What is viral marketing? - Definition from WhatIs.com (searchcustomerexperience.techtarget.com) - Viral marketing uses the messenger, message and environment effectively to achieve successful visibility and a desired effect.
  • Viral Marketing: Definition, Advantages, and Examples (clevertap.com) - Building a viral marketing campaign is unpredictable yet with the right strategy, entirely possible. These secrets from 10 successful viral video marketing campaigns reveal 8 actionable tips.
  • What is viral marketing and how online businesses can do it… (bigcommerce.com) - Learn how BigCommerce can fuel your business with all the capabilities of enterprise ecommerce without the cost or complexity.
  • What is Viral Marketing and How Do You Start a Viral Campaign? - UpViral (upviral.com) - What is viral marketing? What are the pros and cons? How do you get started? We discuss everything you need to know about making your brand go viral.
  • Under attack (semrush.com) - SEMrush.com
  • What Is Viral Marketing? How To Get The Brand-Boosting Bug (fabrikbrands.com) - What is viral marketing? It's about spreading your messages from person-to-person! This essential guide explains how to become infectious...
  • Lessons Learned – Viral Marketing (forentrepreneurs.com) - A short study of this web site reveals that a hugely important factor for success in startup companies is finding ways to acquire customers at a low cost. In the Business Models section, we looked …
  • Definition of viral marketing (dictionary.com) - Viral marketing definition, a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email: Which online social networks can help with viral marketing? See more.
  • Viral Marketing for the Real World (hbr.org) - Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch: Pick some small number of people to seed your idea, product, or message; get it to go viral; and then watch while it spreads effortlessly to reach millions. Unfortunately, for every high-profile example of a successful […]


These topics were mentioned multiple times across various sources:

  • viral market
  • YouTube
  • marketing campaign
  • social media
  • Facebook
  • viral campaign
  • social network
  • marketing technique
  • Twitter
  • Brand awareness
  • Marketing strategy
  • viral content
  • Instagram
  • Hotmail
  • mouth marketing
  • viral message
  • viral video
  • large number
  • target audience
  • tagline
  • marketing message
  • word of mouth
  • target market
  • lead generation
  • digital marketing
  • traditional marketing
  • potential customers
  • Influencers
  • short period
  • successful viral campaign


These are some relevant questions found across sources:

  • What is viral marketing?
  • How Does Viral Marketing Work?
  • What is viral marketing, anyway?
  • What Made It Viral
  • Who Uses Viral Marketing?
  • What makes things go viral
  • How viral marketing works.
  • What is Viral Marketing and How Do You Start a Viral Campaign?
  • Where to start with viral marketing
  • What are some notable viral marketing examples?


These are some relevant subsections found across sources:

  • Viral Marketing Characteristics
  • Viral Marketing Example
  • Viral Marketing Advantages
  • Implementing Viral Marketing Techniques
  • Types of Viral Marketing
  • Advantages of viral marketing
  • Top Viral Marketing Campaigns
  • Definition of 'Viral Marketing'
  • Examples of viral marketing
  • Types of viral marketing techniques


These are some factual sentences found across sources:

  • Percentage of mobile searches for product info resulting in a purchase: 70% (marketing-schools.org)
  • According to Entrepreneur, the video garnered 1.5 million views on YouTube before GoPro found it. (bigcommerce.com)
  • 84% of consumers are concerned about the privacy of their personal information, according to a survey by the IDC. (upviral.com)