What is Omnichannel Marketing ?

With the rise of new terminology in the digital marketing world, it can be easy to get lost. Many marketers confuse multichannel marketing with the definition of omnichannel.

So let's break it down:

Source: (omnisend.com)


Omnichannel Marketing :

  • What is Omnichannel Marketing? (+4 Tips for Ecommerce) (omnisend.com) - Omnichannel marketing: The Definitive Guide With Examples and Case Study about omnichannel marketing strategies.
  • What is Omnichannel Marketing? Definition, Strategy, Best Practices with Examples (martechadvisor.com) - Making omnichannel marketing a core part of your strategy? Learn about omnichannel marketing with definition, strategy, best practices with examples.
  • How to Plan and Create the Perfect Omnichannel Marketing Strategy (instapage.com) - Learn the 5 most important components of an effective omnichannel marketing strategy and how to apply your landing pages for maximum success.
  • The Differences Between Multichannel & Omnichannel Marketing (emarsys.com) - Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.
  • 15 Examples of Brands With Brilliant Omni-Channel Experiences (blog.hubspot.com) - Get inspired by these companies that provide customers with excellent examples of omni-channel experience.
  • 7 Ways to Implement an Effective Omni-Channel Strategy - SharpSpring (sharpspring.com) - Check out these 7 steps to implementing an omni-channel marketing strategy that will optimize your marketing funnel and drive your ROI to new heights.
  • Omni Channel Marketing Defined and 7 Tips- Marketo (blog.marketo.com) - Discover what omni-channel marketing is and learn seven recommendations for any marketer looking to implement an omni-channel, multi-device strategy.
  • Omnichannel eCommerce Marketing Strategies: 8 Ideas To Create The Perfect Customer Journey (coredna.com) - Learn the 8 eCommerce marketing tactics to create the perfect end-to-end omnichannel eCommerce marketing journey.
  • Omni Channel Digital Marketing- Top 10 Strategies That Work (knorex.com) - Omnichannel marketing provides seamless customer experience across all channels. Learn how to scale up your business using these effective strategies.
  • 5 Considerations for Your Omnichannel Marketing Strategy (cmswire.com) - Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours.
  • Three reasons to adopt an omnichannel marketing strategy, backed by data (retaildive.com) - Retail industry news, voices and jobs. Optimized for your mobile phone.
  • Omnichannel Marketing: What it is, Why it Matters, and How to Execute it (learn.g2.com) - Omnichannel marketing is a strategy that puts the customer experience first. Across the customer journey, all touch points, from awareness through to purchase, are seamless. An omnichannel approach takes multichannel marketing to the next level, integrating channels to work together, not in silos.
  • 10 Steps to Build an Omnichannel Strategy For Ecommerce Stores (campaignmonitor.com) - Convinced that you should be employing omnichannel marketing in your ecommerce business this 2020? Here are 10 steps to build your own omnichannel campaign.
  • What is Omnichannel Marketing? How to Use It for Ecommerce (process.st) - In this post we break down what omnichannel marketing is and how you can use it to boost your ecommerce. Including 17 free ecommerce process templates.
  • Omnichannel Marketing Strategies for 2020 (campaignmonitor.com) - Before making your omnichannel marketing strategies for 2020, learn what makes this type of marketing campaign successful from these 3 stellar examples.
  • Omni-Channel Retail Strategy: What, Why, and How (shopify.com) - Customers want a unified shopping experience across all channels. Here's the what, why, and how of creating your own omni-channel retail strategy.
  • 5 Crucial Tactics for Omni-Channel Marketing Success in 2020 (impactbnd.com) - Omni-channel marketing is becoming a necessity for today's modern consumer, but your brand shouldn't go in blindly. Here are 5 crucial tips to keep in mind
  • Omnichannel marketing in the new digital age (smartbrief.com) - Sign up for our daily digital marketing news briefing today, free. The pandemic and resulting economic impact have dramatically impacted how businesses are being run and how marketers are approaching a more distributed, remote workforce. Consumers are shopping on screens from home, as are working professionals, increasing the importance of digital channels as part of the


These topics were mentioned multiple times across various sources:

  • channel marketing
  • omnichannel marketing
  • marketing strategy
  • social media
  • customer experience
  • channel strategy
  • channel experience
  • customer journey
  • customer service
  • multiple channels
  • Multi
  • user experience
  • channel approach
  • Location
  • multichannel marketing
  • marketing channel
  • omnichannel strategy
  • online store
  • marketing campaign
  • customer retention
  • omni channel marketing
  • omnichannel experience
  • landing page
  • seamless experience
  • Customer Support
  • digital marketing
  • customer engagement
  • Marketing Automation
  • buyer persona
  • mobile device


These are some relevant questions found across sources:

  • What is multichannel marketing?
  • How to Create an Omnichannel Marketing Strategy
  • How to Build an Omnichannel Marketing Campaign
  • How to Create the Perfect Omnichannel Marketing Strategy
  • What is Omnichannel?
  • What Exactly Is an Omni-Channel Marketing Strategy?
  • Is omnichannel marketing better than multichannel marketing?
  • What is Omni-Channel Marketing?
  • How to implement an omnichannel approach


These are some relevant subsections found across sources:

  • Components of an omnichannel marketing strategy
  • The importance of creating an omnichannel marketing strategy
  • Creating an omnichannel strategy
  • Steps to build an omnichannel strategy
  • Leverage omnichannel marketing to put your customer first
  • Components of Omnichannel Marketing
  • Crucial omni-channel marketing strategies to implement
  • Examples of omnichannel marketing
  • Time to implement your omni-channel marketing strategy
  • Benefits of Omnichannel Marketing


These are some factual sentences found across sources:

  • According to Google research, 90% of multiple device owners switch between an average of three per day to complete a task. (instapage.com)
  • Businesses that can help their customers complete those tasks when and where they want stand to gain a piece of the $1.8 trillion that cross-channel sales are predicted to reach this year. (instapage.com)
  • When RadioShack added a mobile optimized store locator with click-to-call and GPS functionality, they estimated that 40-60% then visited a store, with 85% of those making a purchase. (instapage.com)
  • According to several studies, the answer is a confident “yes.” According to a study from IDC, users who shop across channels have a 30% higher lifetime value than those who do not. (instapage.com)
  • For example, male iOS users who work in the tech industry and are between the ages of 25 and 35 are more likely to buy based on technical specifications. (blog.marketo.com)
  • Coupons are often what convinces the customer to ultimately buy, according to a study commissioned by RetailMeNot : Almost 80% of those surveyed said that that digital coupons "close the deal" for them when undecided on a purchase. (coredna.com)
  • And, according to Octoly, user-generated videos on YouTube are viewed 10 times more than videos created directly by the brand. (coredna.com)
  • Shutterstock COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner . (cmswire.com)
  • Avoid silos within your internal and external teams as much as possible for large organizations/enterprises, according to Aalap Shah, founder of 1o8 . (cmswire.com)
  • According to Megastore, 73 percent of buyers shop across multiple channels. (learn.g2.com)