What is PPC ?

Pay Per Click (PPC)  :

PPC, also known as pay-per-click advertising or pay-per-click marketing, is a digital marketing strategy that allows you to place ads on SERPs, social media sites, and other websites. With PPC, you pay each time someone clicks on your ad. The amount you pay is based on how much you bid for the ad space and various other factors.

Source: (webfx.com)


Here you can find more information about Pay Per Click (PPC)

  • What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing [PPC U] (wordstream.com) - Want to learn more about PPC marketing, and how you can use it to grow your business? This is the first lesson in PPC University, our industry-acclaimed resource on all things paid search.
  • What Is PPC & How Paid Search Marketing Works (searchenginejournal.com) - This post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
  • Pay-Per-Click Advertising: What Is PPC Advertising? (wordstream.com) - If you have noticed ads on Google, you are already familiar with pay-per-click, or PPC advertising. Wondering if those ads might help improve your business? We have the low down on all things PPC.
  • What Is PPC and How Does It Work? (freshbooks.com) - PPC is an online advertising strategy that uses advertising to drive traffic to the website. Find more about PPC and how it works.
  • Pay-per-click - Wikipedia (en.wikipedia.org) -
  • The Ultimate Guide to PPC Marketing (Pay-Per-Click) (ppchero.com) - Explore an in-depth guide to pay-per-click (PPC) marketing. From settings to remarketing, this guide is packed with actionable information!
  • What is PPC management? +How it maximizes your money (bigcommerce.com) - Learn how BigCommerce can fuel your business with all the capabilities of enterprise ecommerce without the cost or complexity.
  • What is PPC? Pay-Per-Click Explained - Portent (portent.com) - PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user.
  • How Does PPC Work? (farotech.com) - Learn how different types of PPC advertising work, when to use it, how much it costs, your ROI, and where it fits in your overall online marketing strategy.
  • What is PPC Management? A Beginner's Guide (acquisio.com) - In this beginner's guide, you'll learn exactly what ppc management is and how to do it. From goal setting to campaign structure and optimization, you'll be up and running with profitable PPC campaigns in no time.
  • The Ultimate Guide to PPC (blog.hubspot.com) - Your complete set of resources on PPC from the HubSpot Marketing Blog.
  • What is paid search (PPC) and why do you need it? – Econsultancy (econsultancy.com) - Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is ‘pay per call'.
  • What is PPC? (3dcart.com) - Pay-Per-Click (PPC) marketing is a model of digital advertising where the advertiser pays per number of clicks. Understand how PPC can help your business
  • How to Launch a Successful PPC Campaign For The First Time (neilpatel.com) - Business owners have a ton of options when it comes to marketing their business. Many of the options cost little more than time (like content marketing or SEO) and are still affordable even if outsourced. Despite the cost-effective option of search optimization, over 70% of business owners in a 2013 survey preferred to cast their budgets toward […]
  • What Is PPC? Your No-Fuss Guide to Pay-Per-Click Advertising (webfx.com) - What is PPC? Pay-per-click advertising or marketing is a paid strategy where you pay every time someone clicks on your ad. Learn more now!
  • Marketing 101: What is PPC in marketing? (sherpablog.marketingsherpa.com) - If you're a new marketer, you might have heard the words pay-per-click slurred together pretty quickly by experienced marketers, and not quite understood what


These topics were mentioned multiple times across various sources:

  • Display
  • landing page
  • Quality Score
  • AdWords
  • Search Engine Results Page
  • negative keyword
  • advertising platform
  • social media
  • Google adwords
  • search query
  • display network
  • Facebook
  • advertising model
  • click through rate
  • target audience
  • potential customers
  • search term
  • Search Engine Optimization
  • conversion rate
  • Yahoo
  • Demographics
  • advertising campaign
  • Digital Marketing
  • online advertising
  • targeting option
  • marketing strategy
  • return on investment
  • keyword research
  • Conversion tracking
  • average cost


These are some relevant questions found across sources:

  • What is PPC?
  • What Is PPC (Pay-Per-Click) Marketing?
  • What Is PPC & How Paid Search Marketing Works
  • What are keywords for PPC?
  • What Do PPC Ads Look Like?
  • What is a PPC ad auction?
  • Why Use PPC?
  • How does PPC work?
  • What Is PPC and How Does It Work?
  • How to Get Started with PPC Advertising


These are some relevant subsections found across sources:

  • Campaigns and Ad Groups
  • Google PPC Ads
  • PPC Ad Copy
  • Social PPC Ads
  • Get started with pay-per-click advertising
  • Dynamic Search Ads
  • Custom Ad Scheduling
  • Perform Keyword Research
  • Use keyword tools to check the demand
  • PPC Keyword Research


These are some factual sentences found across sources:

  • In fact, PPC visitors are 50% more likely to purchase something from a site than organic visitors! (farotech.com)
  • According to Google Ads , businesses typically make an average of $2 in revenue for every $1 of Google Ads spend. (farotech.com)
  • If you offer B2B, high-ticket products or professional services, lead generation is likely your top goal. (acquisio.com)
  • For example, HubSpot may layer on people who are in the market for CRM software and add a 30% bid adjustment because those people may be more likely to convert. (blog.hubspot.com)
  • According to statistics from Bing Ads , at the time of writing the Bing Network has a 24.7% market share in the UK, with 960 million monthly searches. (econsultancy.com)
  • With an estimated profit margin of 20%, your calculation would look like this: (neilpatel.com)
  • Max CPC = $400 * (1 – 0.20) * 2% = $6.40 In this case, if you're targeting keywords with an estimated CPC higher than your max CPC ($6.40), you're going to struggle with profitability. (neilpatel.com)
  • That lines up with data shared by Autopilot, which showed that consumer respondents were 4x more likely to respond to personalized offers. (neilpatel.com)