Image Ads
Clear single-image creatives for product highlights, announcements and lead-generation offers.
● Meta advertising support for businesses ready to grow
FACEBOOK & INSTAGRAM ADS
Better Facebook campaigns.
Meaningful enquiries.
Here’s the thing, running better Facebook campaigns isn’t just about boosting posts. What I’ve found usually works better is a real, practical plan that helps you reach the right people and get meaningful enquiries. We help you pick the right campaign objectives, reach the audience that actually matters, keep an eye on how things are going, and make sense of the numbers.
One-time setup from ₹600 • Monthly management from 10%–20% of ad spend • Facebook & Instagram
CREATIVES FOR FACEBOOK & INSTAGRAM
Ad formats built for the way people scroll.
Different messages need different creative formats. We plan static visuals, multi-frame concepts and short video assets around the campaign objective, placement and available material.
Carousel Ads
Multiple panels to explain features, showcase a range or build a story across swipes.
Reels & Short Videos
Vertical video edits for fast-moving, mobile-first communication using agreed footage and assets.
Stories Ads
Full-screen vertical layouts with a focused message and a straightforward next step.
Creative scope and pricing depend on the selected service. Video creative rates in the pricing section specify client-supplied footage.
PRICING MADE SIMPLE
Meta Ads services & management rates.
Choose the setup services you need, then plan ongoing ad management around your monthly advertising spend. The rates below follow the IP Sense Meta Ads rate card.
ONE-TIME SETUP SERVICES
BUSINESS MANAGER
Facebook Business Manager Setup
Complete Business Manager creation and setup.
₹10,000 / one-time
- Business Manager creation
- Pixel setup & integration
- WhatsApp / Facebook / Instagram linking
- Account & payment verification
- Asset mapping & more
PER CAMPAIGN
One-Time Facebook Ads Campaign Setup
Campaign creation, ad set, ad setup & basic optimization.
₹2,000 / campaign
- Campaign creation
- Ad set and ad setup
- Basic optimization
STATIC CREATIVE
Ad Creative (Static Image)
High quality static image for your ads.
₹600 / image
- Static image ad creative
VIDEO CREATIVE
Ad Creative (25 sec Video)
Short video ad creative; footage to be provided by client.
₹4,000 / video
- 25-second video creative
- Client-supplied footage
MONTHLY AD MANAGEMENT FEES
Management fees based on monthly ad spend
Applicable if ads are run on your own Facebook Business Manager.
| Monthly ad spend | Management fee |
|---|---|
| Up to ₹25,000 | 20% |
| ₹25,001 – ₹50,000 | 17% |
| ₹50,001 – ₹1,00,000 | 14% |
| ₹1,00,000+ | 10% |
Management fees are percentages of monthly ad spend; advertising budget is controlled separately by you. Taxes and final scope should be confirmed before starting.
RECOMMENDED DAILY BUDGET & 30-DAY SPEND
Suggested starting ad budgets
LOCAL SUBURB BUSINESS
Reach your local audience
₹500 / day
₹15,000 / 30 days (approx.)
CITY-WIDE BUSINESS
Reach customers across the city
₹1,000 / day
₹30,000 / 30 days (approx.)
These are suggested budgets, not fixed minimums. You choose and control your ad spend.
SELECTED CLIENT CREATIVE WORK
See the creative work, not just the promises.
Explore examples supplied from Orah Nutrichem and Kavita Biotech. These visuals show different ways to present products, ingredient education and brand stories. They are examples of creative production, not claims about advertising performance.
Kavita Biotech
Sandalwood ingredient story
Educational product creative
Orah Nutrichem
Tocotrienols and Vitamin E
Premium product advertising creative
Kavita Biotech
Mixed Tocopherols
Ingredient awareness creative
Orah Nutrichem
The science of lipid oxidation
Educational awareness creative
Kavita Biotech
Natural vs. synthetic fragrance
Product education creative
MATCH YOUR GOAL WITH THE RIGHT CAMPAIGN
Every business has its own idea of success.
Maybe it’s booking appointments for a clinic, sign-ups for a coaching class, or consultation requests for a home interiors firm. Your campaign goal, creative, questions, and follow-up should reflect that.
01
Local services
Run location-focused ads that bring nearby customers to your business.
02
Education
Reach prospective students and generate admission enquiries.
03
Property & interiors
Attract qualified property enquiries and interior consultations.
04
Retail & eCommerce
Promote products and offers to turn interest into sales.
OUR PROCESS
Plan, measure, and improve what matters.
Think of paid social like cooking a recipe. You start with a clear goal, then measure what really matters, and tweak it based on what you learn—not just chasing likes.
One question worth asking
A quick response after an enquiry can make all the difference.
Discover & define
Clarify your offer, ideal audience and what makes a qualified lead.
Build the campaign
Create the right message, targeting and enquiry journey.
Launch & observe
Track delivery, budget pacing and the quality of incoming leads.
Learn & optimise
Test what works and improve underperforming ads.
Report & decide
Review spend, enquiries and results to plan the next move.
BEFORE YOU SPEND
What should you measure?
Facebook Ads performance depends on both media metrics and the customer journey after the click. Here's how to read the numbers without getting lost in a dashboard.
| Metric | What it tells you | What to watch out for |
|---|---|---|
| Reach & impressions | How many people saw your ads and how often ads were shown. | Visibility alone isn't an enquiry. |
| CTR / link clicks | How often users click through after an impression. | Clicks aren't the same as qualified buyers. |
| CPL | Ad spend divided by tracked leads. | A cheap lead can be a poor fit. |
| Qualified leads | Enquiries matching your real customer criteria. | Needs follow-up or CRM feedback. |
| Cost per sale / ROAS | Acquisition cost or revenue relative to media spend. | Requires reliable sales and conversion data. |
INTERACTIVE PLANNING TOOL
Try a quick lead-budget exercise.
Pick a monthly ad budget and guess your cost per lead. It’s a simple way to start the conversation about what you might get—not a guarantee, and actual numbers can vary a lot.
Figures exclude management fees and any applicable taxes. The results change with your assumptions; actual lead costs vary by business, offer, geography and season.
Illustrative potential leads30₹9,000 ÷ ₹300 per lead
QUESTIONS WORTH ASKING
Know these details before choosing an agency.
Who owns the ad account?
Keep ownership with your business and share access properly instead of sharing passwords.
What is included?
Get the deliverables clearly listed, from campaign setup and creatives to tracking and reporting.
How are leads evaluated?
Agree on lead quality, follow-up and attribution before judging campaign performance.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How much do Facebook and Instagram Ads services cost at IP Sense?
One-time rates are ₹10,000 for Business Manager setup, ₹2,000 per campaign setup, ₹600 per static image and ₹4,000 per 25-second video. Monthly ad management fees are 20%, 17%, 14% or 10% depending on monthly ad spend. Advertising spend is controlled separately by the client.
Is Facebook Ads management the same as Instagram Ads management?
Facebook and Instagram ads can be created and managed through Meta Ads Manager. The best mix of placements is determined by the audience, creative format and business objective; being on one platform doesn't guarantee stronger results.
Can I use Facebook Ads to generate WhatsApp enquiries?
Meta offers messaging-oriented advertising options where available and eligible. Click-to-WhatsApp campaigns can be suitable for appointment requests, consultations and local enquiries if your team can respond promptly. Availability and suitability depend on account and platform requirements.
What is the difference between boosted posts and Ads Manager campaigns?
Boosted posts offer a simpler promotion path. Ads Manager supports a more structured approach to campaign objectives, audiences, placement options, testing and measurement. The appropriate method depends on whether you want simple visibility or a defined business outcome.
How long does it take to get results from Facebook advertising?
Ads may begin delivering after approval, but performance should be evaluated over a meaningful period. Results depend on market demand, creative, budget, audience size, follow-up speed and the learning or optimisation process. No fixed lead or sales timeline is assured.
What is included in Facebook Business Manager setup?
The rate card lists Business Manager creation, Pixel setup and integration, WhatsApp/Facebook/Instagram linking, account and payment verification, asset mapping and more for the ₹10,000 one-time setup.
Can businesses target specific service areas with Facebook Ads?
Businesses can plan campaigns around serviceable areas, subject to Meta’s targeting options, audience availability and advertising policies. Start with the audiences and areas where you can genuinely deliver your service.
Will Facebook Ads guarantee sales?
No. Advertising can generate exposure, traffic and potential enquiries, but purchases depend on demand, pricing, competition, customer experience and follow-up. Judge campaigns by meaningful, verifiable outcomes rather than guaranteed returns.