AltText.ai: AI Alt Text for Image SEO and Accessibility
Quick answer
AltText.ai is how IPSense fixes missing image alt text at scale: it writes descriptive, keyword-aware alt text in bulk through WordPress and Shopify integrations, in 130+ languages. We run it during SEO onboarding on client sites under our lifetime licence.
Need Alt Text for Your Website Images?
Talk to IPSense about generating and reviewing image descriptions for your WordPress or e-commerce website.
On this page
Questions this page answers
- How do I add alt text to all images in WordPress automatically?
- Does alt text help SEO?
- What is good alt text?
- Is AI-generated alt text accessible?
AltText.ai at a glance
| Best for | Sites with large image libraries missing alt text |
|---|---|
| Not ideal for | Sites with a handful of images you can describe manually |
| Standout feature | Bulk, keyword-aware alt text in 130+ languages |
| Works with | WordPress, Shopify, API, MCP server, OttoKit native |
| Company | AltText.ai |
| Official site | alttext.ai |
What is AltText.ai?
Alt text describes an image for people using screen readers and gives search engines context they cannot get from pixels. Many sites have thousands of images without it, especially after migrations or product imports. AltText.ai uses AI to generate alt text for each image, optionally including your focus keywords and writing in more than 130 languages.
The WordPress plugin has 20,000+ active installs and a 4.7/5 rating on WordPress.org, and there are native integrations for Shopify, WooCommerce, Magento, Webflow and others, plus browser extensions, Zapier, an API and an MCP server. AltText.ai reports 38 million+ images processed across 97,000+ sites.
Key features of AltText.ai
Bulk generation for existing libraries
Process your whole media library in one run, then review and edit where needed.
Automatic alt text on upload
New images get alt text as they are uploaded, so the problem does not return.
Keyword-aware and multilingual
Add focus keywords or use the page context, and generate alt text in 130+ languages.
API, MCP and automation
Developers can call the API; teams using Claude can use the MCP server; and AltText.ai is a native OttoKit integration for WordPress workflows.
How IPSense and our clients use AltText.ai
IPSense runs AltText.ai on client WordPress and WooCommerce sites during SEO onboarding, where image libraries often have thousands of missing descriptions after years of uploads.
- Audit the media library to count missing alt text.
- Generate draft descriptions, then review them for accuracy, page context and unnecessary keywords before applying them.
- Enable automatic alt text on upload for all new images.
Where AltText.ai shines, and what to plan for
Where it shines
- Reduces repetitive work across large image libraries
- Wide platform support including MCP and OttoKit
- Supports 130+ languages
What to plan for
- AI cannot know brand-specific context such as product codes or people's names
- Decorative images should have empty alt text, which needs human judgement
Is AltText.ai right for your business?
A great fit if…
- You have hundreds or thousands of images without alt text
- You run an e-commerce catalogue
- You need alt text in several languages
We pair it with another tool when…
- You have a small site and can write alt text manually
- Your images are mostly decorative
- You need detailed descriptions of charts and diagrams, which need manual writing
Why it is in the IPSense toolkit
AltText.ai helps us draft image descriptions in bulk. We review them for accuracy and page context before applying them to client websites.
Tools we use alongside AltText.ai
| Tool | When we use it |
|---|---|
| Squirrly SEO | Broader on-page and AI-search SEO in WordPress |
| Screpy | Audit flags missing alt text across the site |
Compare all twelve tools side by side in our AI writing and SEO toolkit for 2026.
AltText.ai: frequently asked questions
Does alt text help SEO?
Yes. Alt text helps search engines understand images, which supports image search and page relevance. Its main purpose is accessibility for screen-reader users.
How do I add alt text to all WordPress images automatically?
Install the AltText.ai WordPress plugin, connect your account and run a bulk generation on the media library. You can also turn on automatic alt text for new uploads.
What makes good alt text?
Describe what matters in the image for this page, in one short sentence, without starting with "image of" and without stuffing keywords.
Does AltText.ai support Indian languages?
AltText.ai lists support for 130+ languages. Confirm your target Indian language in its language list, and have a native speaker spot-check key pages.
Does AltText.ai work with Claude?
Yes. AltText.ai offers an MCP server that can be configured in Claude Desktop or Claude Code.
Sources
This page combines IPSense's hands-on use of AltText.ai for our own businesses and clients with AltText.ai's published information and independent rating sites. Product information was reviewed on 21 October 2026.
Need Alt Text for Your Website Images?
Talk to IPSense about generating and reviewing image descriptions for your WordPress or e-commerce website.
Related tools in our toolkit
About our toolkit: IPSense Consultancy holds lifetime licences for the tools in its software toolkit, uses them in its own businesses and provides them to clients as part of its premium services. Vendors do not pay for placement, and links to vendor websites are not affiliate links. Product names are trademarks of their owners.