Google Ads & Meta Ads Management Services for Your Business
PPC management services.
Get found by the customers who actually need you.
Show up when people search Google for what you do. Put your offer in front of the right people on Facebook and Instagram.
At IP Sense Consulting, we plan and run Google Ads and Meta Ads for businesses that want real enquiries, booked appointments and online sales, not just traffic. We keep an eye on who you're targeting, what your ads say and where the money goes, so you can make smarter calls about your budget.
Tell us about your project
How do our paid ads management services
help your business?
Maybe your website gets visits but no enquiries. Maybe you're paying for clicks from people who were never going to buy, or the leads that do come in go nowhere. We start by finding where things are breaking down, and by agreeing on what a good result looks like for you.
Our paid advertising services tie together three things: who you're trying to reach, what you're offering them, and what happens when they get in touch. Then we listen. Your feedback on the enquiries coming in tells us whether we're attracting the right people, not just cheap ones.
Reach the right people
Your ads should reflect what you actually offer and where you actually work. That way, interested people find what they need without digging.
Cut wasted ad spend
We look for irrelevant searches, ads that aren't landing and targeting that's off. What we find decides where your budget goes next.
Make enquiries easier
If your ad promises something, the landing page should deliver it. Then getting in touch should take seconds, especially on a phone.
See what actually brings in business
A click isn't a customer. Conversion tracking plus feedback from your sales team shows us the difference between clicks, enquiries, qualified leads and paying customers.
A good enquiry comes from someone with a real need that matches what you do and where you do it. Tracking tells us what people did. Your team tells us whether those people turned into qualified leads or customers. We need both.
Google Ads management services
Someone types in exactly what you sell. That's the moment to be there. Our Google Ads management services match those searches with an ad that speaks to them and a landing page that answers their question.
Our Google Ads campaign management covers keyword selection, ad copy, search-term reviews and budget adjustments. If people searching for jobs, freebies or something unrelated are eating into your budget, we tighten exclusions and targeting so you stop paying for them.
Google Ads lead generation services
With our Google Ads lead generation services, the search, the ad and the landing page all point the same way, so an interested visitor can enquire without friction. Your feedback then tells us which enquiries actually fit your services, your area and the kind of customer you want.
Already have an account and want a Google Ads agency or Google Ads consultant to take a look? We'll go through how it's set up and point out what's worth fixing.
Meta Ads management services
On Facebook and Instagram, nobody is searching for you. You have to catch their eye and make your offer make sense, fast. Our Meta Ads management services handle the audience planning, the creative direction and the day-to-day monitoring across both platforms.
Facebook Ads management services
Our Facebook Ads management services give interested people a simple way to reach you. For Facebook lead generation services, we work through the offer and the form questions with you, so every lead tells your team what that person actually needs.
Instagram advertising services
Our Instagram advertising services use images, short videos, carousels, Stories and Reels to get your offer across. As your Meta Ads agency, we watch which messages people respond to and make sure the next step is obvious.
Paid advertising services
for different customer journeys
Which formats we use depends on who you're selling to and how they buy. Here's roughly how each one looks from the customer's side.
Paid search advertising
Show up for people actively looking for what you offer, with tight keywords and ads that get to the point.
Remarketing campaigns
Someone looked but didn't enquire? Follow-up ads can bring them back, within platform rules and consent requirements.
Display advertising
Banner ads that introduce your business to new people, or remind past visitors that you're still around.
Video advertising
Explain a service, show a product in action or introduce your business on video, and always tell viewers what to do next.
Conversion tracking.
Clearer decisions.
Conversion tracking links your ad spend to the things that matter, like a filled-in enquiry form or a completed purchase.
If your setup allows it, we can also track calls and WhatsApp button clicks. But a tap on a WhatsApp button doesn't mean a conversation happened, let alone a sale. That's why we ask your team what really came of each lead.
Ad campaign optimisation
We go through spend, search terms, audience response and conversion data. Sometimes the ads are fine and the problem is the landing page, the offer or a clunky form, so we check those too.
A plan built for your businessGood campaigns begin
with better questions.
Who's your ideal customer? Why would they pick you over someone else? What happens when an enquiry lands with your team?
The answers shape who we target, what the ads say and the path a customer takes. Once things are running, your sales feedback shows us what needs to change.
A practical plan from day one.
Understand your business
We talk through your services, your customers, where you work and what you want from advertising.
Build the campaign
We plan the targeting, write the ads and make sure conversion tracking is set up properly.
Launch & monitor
Once ads are live, we watch delivery and spend closely and flag anything that needs fixing.
Learn & improve
Campaign data and your sales feedback decide what we adjust as we go.
Google Ads or Meta Ads:
which fits your business?
When customers are already searching
Google Search campaigns put you in front of people looking for a specific product or service. Before planning anything, we check whether people are actually searching for it in the areas you serve, and what happens after they click.
When your offer needs to be seen
Facebook and Instagram are good for introducing a product, explaining a service or showing off something visual. The catch: the creative has to give people a reason to stop and act.
When both have a useful role
Google Ads and Meta Ads management can work together, each covering a different stage of the buying journey. We look at your budget and goals before suggesting how to split things between them.
A clear campaign scope.
A clearer budget.
There are two separate costs. Ad spend goes straight to Google or Meta to show your ads. Our management fee covers the planning, setup and ongoing work we've agreed on.
Your quote should spell out both. If creative production, video, landing-page work or tracking setup costs extra, that should be listed separately too. No surprises later.
What we clarify before starting
- Which platforms, services and locations we'll advertise
- Which customer actions we'll measure
- Who supplies images, videos and landing-page content
- The proposed budget, and who's responsible for what
- How we report, and how you'll tell us about lead quality
- Who has access to the ad accounts, and who owns them
Your paid advertising questions, answered.
What is included in PPC management services?
Usually campaign planning, keyword or audience research, ad copy, campaign setup, budget monitoring, conversion tracking and ongoing optimisation. Landing pages, images and video production vary from project to project, so your quote should say whether they're included.
What is the difference between Google Ads and Meta Ads?
Google Search ads reach people who are searching for something related to your business. Meta Ads reach people while they scroll Facebook and Instagram. Which one suits you depends on your offer, how your customers behave and your budget.
Can you manage Google Ads and Meta Ads together?
Yes. We plan both around the same goals but track them separately, so you can see what each one adds to your enquiries and sales.
Is ad spend separate from management fees?
Yes. Ad spend goes to the platform. The management fee pays for the work of planning, running and improving your campaigns. You should see both clearly in your quote.
Does PPC improve organic Google rankings?
No. Paying for ads won't directly lift your organic rankings. Paid ads and SEO do different jobs, though it often makes sense to plan them together.
How soon can paid ads generate enquiries?
Ads can start reaching people as soon as they're approved and live. How quickly enquiries follow depends on demand, competition, budget, your messaging and the landing page. Steady results take some testing and fine-tuning.
Let's plan ads around
your business goals.
Tell us what you sell, where you want enquiries from and how your current ads are doing, if you're running any. We'll help you work out what to prioritise, what budget makes sense and what work is involved.
Request a campaign quoteGoogle Ads & Meta Ads Management Services
