BrandMentions: Track Brand Mentions and Online Reputation
Quick answer
BrandMentions helps IPSense monitor online conversations about client brands, products and competitors. Mention alerts and sentiment analysis help teams decide what needs attention. We also review unlinked brand mentions for relevant outreach opportunities.
Know What People Are Saying About Your Brand
Talk to IPSense about brand monitoring, social listening and reviewing mentions that matter to your business.
On this page
Questions this page answers
- How can I find out who is talking about my brand?
- What is the best brand monitoring tool?
- How do I find unlinked brand mentions for link building?
- What is social listening?
BrandMentions at a glance
| Best for | Brands and agencies monitoring reputation and PR |
|---|---|
| Not ideal for | Tracking brand mentions inside ChatGPT answers |
| Standout feature | Web and social mentions with sentiment |
| Works with | White-label reports (Expert) · API (Enterprise) |
| Company | BrandMentions |
| Official site | brandmentions.com |
What is BrandMentions?
BrandMentions scans news sites, blogs, forums and social platforms for mentions of the terms you choose, typically your brand, products, executives and competitors. Each mention is scored for sentiment and reach, and you can get alerts when something new appears.
For SEO teams, one practical use is finding unlinked brand mentions: articles that name you but do not link to you, which may be relevant outreach opportunities. For PR, it gives an early warning when a complaint or story starts spreading.
Key features of BrandMentions
Web and social monitoring
Bring relevant mentions from supported web and social sources into one place so your team can review them.
Sentiment analysis
Sentiment labels help sort positive, neutral and negative conversations. Read the original mention before deciding how to respond.
Competitor tracking
Monitor competitors' mentions to spot their PR wins and campaigns.
Reports and white-label
Use reports to share relevant mentions and trends with your team. Reporting options depend on your account.
How IPSense and our clients use BrandMentions
IPSense uses BrandMentions for enterprise clients who need to monitor reputation and measure PR, and to find unlinked mentions that can become backlinks.
- Track the brand, key products, leaders and two or three competitors.
- Review negative mentions weekly and route them to the client's PR or support team.
- Contact sites with unlinked mentions to request a link.
Where BrandMentions shines, and what to plan for
Where it shines
- Covers web and social sources in one place
- Sentiment analysis and alerts
- White-label reporting for agencies
What to plan for
- Does not track AI chatbot answers
- Coverage of private social groups is limited, as with all listening tools
Know What People Are Saying About Your Brand
Talk to IPSense about brand monitoring, social listening and reviewing mentions that matter to your business.
Is BrandMentions right for your business?
A great fit if…
- You need to know quickly when your brand is discussed
- You run PR or reputation management
- You want unlinked mentions for link building
We pair it with another tool when…
- You want to know whether ChatGPT recommends you: Writesonic or Frase
- You only need Google Alerts-level monitoring
Why it is in the IPSense toolkit
BrandMentions helps us spot conversations worth reviewing and identify relevant publishers to contact about unlinked mentions. A mention does not guarantee a backlink.
Tools we use alongside BrandMentions
| Tool | When we use it |
|---|---|
| Writesonic | Tracks brand mentions inside AI answers |
| Screpy | Website audits and SEO monitoring |
| Frase | AI visibility combined with content work |
Compare all twelve tools side by side in our AI writing and SEO toolkit for 2026.
BrandMentions: frequently asked questions
What is BrandMentions used for?
BrandMentions helps monitor online mentions of a brand, product or competitor across supported web and social sources. Teams use it to review conversations, follow coverage and identify issues that may need a response.
What is social listening?
Social listening means reviewing online conversations about your business, competitors or industry. It helps you understand what people discuss and where your team can respond usefully.
How can brand monitoring help manage online reputation?
Monitoring can bring complaints, questions and positive feedback to your attention. Your team can then check the context and decide whether to respond, resolve an issue or share useful feedback internally.
What are unlinked brand mentions?
These are online pages that name your business without linking to your website. You can review relevant mentions and ask the publisher to add a useful link, though the publisher decides whether to do so.
Can sentiment analysis replace human review?
No. Automated sentiment labels can miss sarcasm, mixed opinions or industry context. Read the original conversation before taking action, especially when handling complaints.
Sources
This page describes the BrandMentions workflow in the IPSense toolkit. Refer to the official product website for current features and supported sources.
Know What People Are Saying About Your Brand
Talk to IPSense about brand monitoring, social listening and reviewing mentions that matter to your business.
Related tools in our toolkit
WritesonicGEO & AI search visibility platform
ScrepyBudget SEO audit, rank tracking & uptime
FraseSEO & GEO content platformAbout our toolkit: IPSense Consultancy holds lifetime licences for the tools in its software toolkit, uses them in its own businesses and provides them to clients as part of its premium services. Vendors do not pay for placement, and links to vendor websites are not affiliate links. Product names are trademarks of their owners.